Thursday, April 15, 2010

A Pair Of Jacks.


Two of the most familiar voices you're likely to hear on any given day are named Jack, and you've probably never seen either of them.

Our first Jack is really named Dick Sittig, of Secret Weapon Marketing, who created fast-food CEO Jack (in the) Box in 1994 and continues to voice Jack in their commercials to this day.

Sittig is a virtual recluse compared to our other Jack, the Jack of Jack FM. Few listeners here realize that they're sharing the sarcastic vocal talents of one Howard Cogan with 60 other markets airing the Jack FM format.

Paste this link into your browser to see how Dick Sittig saved Jack-in-the-Box's bacon 16 years ago:

http://en.wikipedia.org/wiki/Jack_(mascot)

...and here's a great interview with Howard Cogan, of special interest to those of you (and you know who you are) intimate with the world of radio:

http://aircheckerradioindustry.blogspot.com/2010/01/how-cogan-is-jack-fm.html


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