Thursday, April 10, 2008

Katie Couric - Poster Child For Media's Meltdown

I've never been a big fan of Katie Couric. In fact, I've never been a fan of Katie Couric, big or small. I, as a rule, don't care for people who base their careers on being "cute" or "perky" especially if it involves The News. Couric is one of them.

We all recognise that some people (sports personalities come immediately to mind) receive compensation way out of whack with reality. At least a Tiger Woods or a Kobe Bryant are at the top of their field, so some (not I) can "justify" their enormous paychecks.

It's rumored that Couric, as anchorperson, won't survive to see the end of her five year contract with CBS. Since she joined CBS a couple of years ago, her evening news program is mired in third place. CBS bet big on Couric's star power from her days at the Today show, and lost.

Now there's a new rumor afloat. CBS may "outsource" its news, and get their reporting from CNN. Edward R. Murrow is spinning in his grave.

Think what Couric's $15 million a year could buy. Assume Couric works 250 days a year (doubtful) and that she spends 22 minutes each of those days on the air. That works out to over $2,700 a minute for our perky third place anchor.

For $2,700 a month, CBS could hire a stringer with a video camera in every backwater around the entire globe. Maybe the result wouldn't be a return to the days CBS was known as the "Tiffany Network" but my bet is they'd have a damn better news gathering operation than they have now.

I can live without "perky" -- how about you?

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